OUR BRANDS
Googan Baits
Googan Baits designs, develops, markets, and distributes fishing baits and other fishing-related products marketed under the Googan Baits and Googan Squad brands. Founded in 2018 with an innovative marketing strategy, Googan Baits has quickly gained shelf space in all the major outdoor retailers and is the fastest-growing brand in the soft plastic and hard bait categories. Googan Baits’ superior design and functionality appeal to anglers of all skill levels.
Googan Squad
Googan Squad is the largest social media outdoor content platform. Averaging close to 50M views each month, Googan has developed a loyal and ever-growing fanbase. These views have translated into the ability to build and market successful products like Googan Baits to avid anglers. Googan Squad’s continued growth continues to inspire new and aspiring anglers to join and learn more about the sport of fishing.
Bass Mafia
Bass Mafia pioneered market expansion in 2010 with its new line of patented ultra-premium tackle storage solutions. Establishing a new standard for utility tackle storage with advanced engineering solutions and reimagined stronger materials, Bass Mafia elevated the category into new heights and price points never considered before. This innovation came with extreme storage specialization and proprietary solutions for tackle management sought out by the most serious of anglers – such as the tough-enough-to-drive-over Coffin series and the even more rugged Bait Casket line of products.
